Most of these links can redirect you to undesirable websites, including sites that can install adware and spyware on your system.
Fraud Guide is a site about the different ways you can get fooled. Here's an excerpt from the phishing section:
Links within an email are deliberately disguised in another attempt to deceive the recipient. HTML emails may display a genuine URL but when clicked on the hyperlink will take the user to a different web site. For example: http://www.win-big-bucks.com? may actually take the user to the web site the scam artists wants you to go.
The consumer needs to be very careful with these hyperlinks. Even if the legitimate companies URL seems to be in the web address it may not go to that site. These new hi-tech outlaws are very manipulative and are experts at deception.
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